Studiothink "Brands" Itself In A Different Way

Studiothink is an ad agency that Ron Kaminsky calls "a brand management and culture development firm."  Kaminsky is Partner and President of the Culture Development Division, and explains how StudioThink projects help organizations like Habitat for Humanity as well as its clients.

Habitat for Humanity is Rehabbing Cleveland Neighborhoods

Greater Cleveland Habitat for Humanity is pioneering a new way to help more people live in affordable housing.  Executive Director John Habat tells Jim the local chapter of Habitat is rehabilitating existing houses.   And he says their goal is to help rehabilitate neighborhoods, by taking on several houses on the same street.