The United Way Sets 2013 Goal: $42.5 Million

The United Way of Greater Cleveland kicked off this year's campaign with its traditional Pancake Flip on Public Square August 29, 2013.  This year's goal is $42,500,000.  Last year, the campaign exceeded the $41,000,000 goal by more than $400,000.

Bill Kitson, CEO of the United Way of Greater Cleveland explains where the money goes in this interview with Jim, and reasons that since the majority of donations come through payroll deductions, the local job market may be improving.