Fifth Third Bank Funds Stand Up 2 Cancer Research

Fifth Third Bank is helping Stand Up 2 Cancer fund innovative research projects.  Rob Soroka, Senior Vice President for Fifth Third in Northeast Ohio explains why the bank is funding the "Paid to Order" campaign by giving new customers $150 for opening a checking account, and donating another $150 to SU2C. 

Joining Rob is a co-founder of Stand Up 2 Cancer, Rusty Robertson, who explains how the organization was started, and how it has been embraced by the entertainment community.